Course Objective

• Develop customer handling techniques in the automobile industry.
• Learn how to communicate effectively with customers and handle objections.
• Enhance employability in the automotive sector.

Course Content

1. Introduction to the Automobile Industry
2. Automotive Technology
3. Sales Process Overview
4. Understanding the Vehicle
5. Explaining Vehicle Features to Customers
6. Customer Engagement
7. Understanding Customer Needs
8. Building Customer Relationships
9. Handling Objections
10. Sales Techniques

• The Sales Process
• Upselling and Cross-Selling
• Test Drive Protocols

11. Soft Skills Development

• Effective Communication
• Time Management
• Customer Satisfaction and Retention
• Fundamentals of Drives and Power Electronics for DC Drives

12. Technology in Sales

• Using CRM Tools
• Leveraging Social Media and Online Sales

On-the-Job Training

1. Comprehensive Product Knowledge
2. Approaching Customers
3. Understanding Insurance Options
4. Structuring Loans on an EMI Basis
5. Sourcing Customers
6. Test Drive Procedures

Job Roles for Sales Personnel

• Two-Wheeler, Three-Wheeler, Passenger, and Commercial Vehicles
• Sales Executives, Sales Consultants, Relationship Managers, Team Leaders

Learning Outcomes

1. Increase sales numbers
2. Earn more incentives
3. Improve performance
4. Achieve Best Sales Executive Awards